Proposed New Company
John Bubble, Sec. pro tem.
Introduction, Drollery; Prospectus, Spoof
Technology, Commerce, Adulteration
The writer comments on the tendency of the present age to indulge in 'excessive speculation in numerous schemes, conducted under the direction of societies, associations, and companies'. Various kinds of company are listed, and the writer suggests that 'Milk Companies' might be profitably amalgamated with the Thames Tunnel Company, 'which would enable them to supply John Bull with chalk and water for nothing!' (54). The prospectus announces the founding of the 'Intellect Company', offering a more solid speculation: 'The projectors have discovered an ingredient of inestimable qualities [...] which being enclosed in a fillet, and fastened round the pericranium, imparts to the wearer that hitherto grand desideratum, a qualification to fill every station in life with honour to himself, and benefit to the community' (55).
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