Genre:

Reportage

Relevant illustrations:

wdct.

Subjects:

Quackery, Medical Treatment, Commerce

    Reports on Thomas Holloway's new advertising slogan. Lists some of the ailments that Holloway's 'marvellous ointment' is 'warranted' to cure. Suggests that it is Mason G Stratford (5th Earl of Aldborough), Holloway's most distinguished 'patient', whose portrait graces the advertisement. Points out that Holloway is not the first to 'associate the fine arts with advertising hand-bills'. The illustration shows a wall in front of the London skyline. It is plastered with advertising posters, including ones for 'Parr's Pills'.