Punch,  33 (1857), 144.

Quacks of Advertising Columns

Anon

Genre:

News-Commentary

Subjects:

Quackery, Commerce, Charlatanry, Medical Treatment, Professionalization, Crime


    Rejoices to hear that quacks who advertise are annoyed at Punch's remarks on the 'equipages' which they 'drive about Town', which 'express their infamy' and their ability to sustain public ridicule as long as they can 'chuckle and rub their hands over the fees which they take at their own snug dens'. Notes that what annoys these quacks 'is that denotation of their class which causes every individual of it to be recognised, for the rascal he is, without affording him occasion for that revenge which he might, if his name were published, hope to take'. Observes that while some quacks have tried to advertise in ways that 'place them beyond the provisions' of the bill of John Campbell (1st Baron Campbell), 'anybody who advertises a peculiar cure of any disease or complaint [...] is either not a member of the Medical Profession, or is regarded by that profession as a disgrace to it'. Warns that those who consult quacks will be physically and financially weakened and will have to suffer a publicly humiliating and expensive legal trial.



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